November 11 is Singles Day. And while this new global ‘holiday’ is currently a Chinese phenomenon it’s predicted to be bigger than Black Friday and Cyber Monday combined! (Could it be just a matter of time before everyone is celebrating?)
This holiday is NOT political or religious and started back in the 1990’s as a ‘tongue in cheek’ Anti Valentines Day event among university students in ‘celebration’ of their ‘singleness’. It was known as the ‘bare stick’ holiday in recognition of the date (11:11) and the participants.
Adopted by Jack Ma and Alibaba in 2008 it is now the world’s biggest online shopping day and a great excuse to treat yourself (and your friends) to something special. Or maybe get a head start on your Christmas and Holiday shopping lists.
Alibaba goes all out to make it an unique shopping experience too. From Hollywood stars, Chinese celebrities and a host of additional events on the day, participants will know that this is a day to spend big.
It’s been estimated that over 15 million products are expected to be sold in categories as diverse as cosmetics, technology and even automotive. And in 2017 shoppers will also be able to shop in physical stores with Alibaba’s partnership with over 50 shopping malls around China!
Is it time to have a look at your Holiday Shopping List? Don't forget to treat yourself too! Cocktails anyone?